Segmentation is the process of taking data with a lot of disparate values and creating smaller segments to target more effectively.
Common attributes to segment include: Title, Industry, Annual Revenue, Number of Employees
Openprise provides reference tables in Data Catalog - Open Data for each of the above listed attributes.
Prerequisites:
- Data Essentials: It is highly recommended that you implement Data essentials to cleanse, standardize and normalize your data prior to segmenting your data.
- Optional: Enrichment - to provide more comprehensive data on records for full segmentation
Segmentation is recommended prior to more complex use cases, such as routing, particularly if routing requires region, industry, or similar segmentations.
Resources
Click HERE to register for the Segmentation course in Openprise Academy.