In order to better align with sales teams, marketing teams must be able to show how a marketing, sales, or customer success activity moves deals through the pipeline. For that reason, Openprise has evolved classic attribution into X-attribution. The X stands for “any”: X-touch, X-channel, X-funnel, X-stage, X-metric. It combines touchpoint data from a multitude of sources and has the flexibility to create custom models for metrics that fit your business.
Connect to a multitude of data sources, that give you a complete view of how marketing, sales, customer success and partners touch the customer or prospect.
Use data that is automatically cleaned, standardized, and deduplicated.
You can operationally track your key metrics or easily pipe them into your BI tool of choice. Create highly configurable reports, dashboards, or even custom apps based on the needs of your individual stakeholders using our marketing attribution solution.
Use both out-of-the-box or highly customizable attribution models without writing a line of code. Experiment using multiple models and iterate in a safe space without impacting production systems. Use custom metrics that fit your business model, so you can find the cause and effect relationship between any touchpoint and any metric.
Openprise uses Opportunities, Campaign Membership, Tasks, and Events to build models and provide you with dashboards to see campaign performance, opportunity influence, and a summary dashboard. You can also add additional data sources, such as Marketo activities, product usage from your data repository, or Google Analytics as additional sources for your attribution.
Additionally, you can also create buyer’s journey reporting, so you can see the history of a specific opportunity and which activities led to the opportunity or customer win.
Prerequisites:
- Data Essentials
- Deduplication