Newsletter - February 2021

In this new year, it’s all about being more efficient. For RevOps folks, it’s knowing how to stretch the budget and work smarter. This month, we’re introducing our Business Value Calculator to help you quantify your impact, as well as your team's impact, in the universal measurement of money! We also have a webinar and a best practice training session on how to measure marketing influence and optimize your impact.

I hope you enjoy this issue of Openprise Opt-In. Any questions or comments, feel free to reach me at CX@openprisetech.com.

Sandy Lii
Head of Community

Business Value Calculator
You love Openprise products. But do you know we can also help you translate your work into monetary impact? Over the last year, we’ve developed the first-ever, RevOps Business Value Calculator. Not only can we help you put your best foot forward with your management at budget review time, but we also can help you estimate and prioritize future projects more scientifically. Interested in trying out this Calculator? → Ask your Customer Success lead or email us

Referral Program
Love Openprise and know someone who would also love Openprise? Share the love and get paid for it! Just refer Openprise to your friends. If they take a meeting with Openprise, we’ll send you a Visa gift card for $200. If they ultimately become a customer in 2021, we’ll also send you a $2,000 Visa gift card. → Click to find out more

New Training Videos
Do you know that we now have 56 product training videos you can view on demand? These videos are created to help, whether you’re new to Openprise and need to get started, or you’re an expert but curious about our latest solution–App Factory. We’re adding more videos every week. If there’s anything you’d like to see but can’t find, let us know! → Visit the online training center

3 not-so-obvious ways RevOps ROI contributes to the bottom line
By Sandy Lii

About a year ago, we started to incorporate ROI analysis into our customer business review process. The effort began as a way to help a customer to justify expanding the use of Openprise to her CFO, but we quickly realized that ROI analysis is truly lacking in the RevOps profession. RevOps folks are smart with data and technology, but they don’t always know how to quantify their work by dollar amount to a CxO.

Why is it so hard to express effort in terms of monetary value? → Read more

Attribution
A marketing team showcases its current impact and optimizes the use of its budget by measuring the marketing influence, a.k.a. attribution. Watch this short six-minute video on what’s needed to kick-off an attribution project and how to do it in Openprise. → Watch the training

Openprise@Openprise Class #6 - Attribution
If you watched our training video on attribution best practices, now join our VP of Marketing, Allen Pogorzelski, and Head of Demand Generation, Jasmine Chung, as they show how Openprise automates all the work needed to gain crystal-clear attribution and how we tailored attribution models for different campaigns. → Watch the on-demand or check out past Openprise@Openprise classes.