What is automated lead routing? Getting leads to the right salesperson while the lead is still hot is both an art and a science. There’s a strategy behind every bit of data that gets whipped around a company. That’s why
lead routing is a lot like Amazon deliveries. We rarely think about how a package reaches its intended person; we take it for granted that it’ll just get there somehow. But behind the scenes, there’s a flurry of activities to help it reach its destination. In the world of RevOps, the
Amazon metaphor is just the starting point.→
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